Get Waisted: HMPA water from India. Every can, lab-tested.

HMPA is 3-(4-hydroxy-3-methoxyphenyl)propionic acid, a compound found in fermented rice bran. Your gut bacteria also make it from ferulic acid in grains. In studies it activates GPR41, a receptor linked to fat metabolism.

Mostly, yes. It’s water with HMPA added — a compound found in fermented rice bran. That’s the point: nothing else to explain.

Water. HMPA is almost tasteless, odourless and colourless. That’s literally why it was chosen.

We won’t promise that on a can. HMPA research is early — mostly in mice, plus one company-reported human study. Every source is linked in the Science section so you can read it yourself.

Possibly, a little. One 12-week study of 74 Japanese adults with a BMI of 23–30 reported 4.2 cm² less visceral fat area on 23 mg of HMPA a day. It’s company-reported, so treat it as early evidence.

We’re targeting 23 mg per can, the daily amount used in the human study. The lab report for your batch shows the measured amount.

It opens the lab report for your can’s batch: what’s in it, what isn’t, and whether it passed. Every batch, every time.

Because it’s about the waist. Obviously. Look at the logo — there’s a waistline cut right through it.

We’re starting small, batch by batch. Join the list and you’ll hear first when it lands near you.